Privacy Policy

1. Overview

This website is operated by Genera Systems. We are committed to protecting and respecting your privacy in accordance with UK GDPR and the Data Protection Act 2018.

2. Data We Collect

• Usage data (pages visited, time spent, interactions)
• Technical data (browser type, device, anonymised IP address)
• Voluntarily provided data (via contact forms)

3. How We Use Data

• To improve website performance and usability
• To understand how users interact with the platform
• To support development of the optimization engine

4. Google Analytics

We use Google Analytics to analyse website usage. Google Analytics collects information such as pages visited, time spent on pages, and user interactions.

IP addresses are anonymised before processing. Data is processed in aggregated form and cannot be used to identify individual users.

Google may process data outside the UK/EU under appropriate safeguards.

5. Legal Basis

We process analytics data based on user consent. No tracking is performed before consent is given.

6. Data Retention

Analytics data is retained only as long as necessary for performance analysis and improvement.

7. Your Rights

• Access your data
• Request correction or deletion
• Withdraw consent at any time