Privacy Policy

1. Overview

This website is operated by Genera Systems, founded by Eduard Szigeti. We are committed to protecting and respecting your privacy in accordance with UK GDPR and the Data Protection Act 2018.

2. Data We Collect

• Website usage data (pages visited, time spent, interactions)
• Technical data (browser type, device, anonymised IP address)
• Contact data voluntarily provided through enquiry forms or email
• Engagement data provided during consulting work or platform pilots

3. How We Use Data

• To respond to consulting, pilot, and general enquiries
• To deliver consulting engagements and platform pilots where agreed
• To improve website performance and usability
• To support development of the Genera Systems platform

4. Google Analytics

We use Google Analytics to analyse website usage. Google Analytics collects information such as pages visited, time spent on pages, and user interactions.

IP addresses are anonymised before processing. Data is processed in aggregated form and cannot be used to identify individual users.

Google may process data outside the UK and EU under appropriate safeguards.

5. Legal Basis

Analytics data is processed on the basis of user consent through the cookie banner. No analytics tracking is performed before consent is given. Contact and engagement data is processed on the basis of legitimate interest (responding to an enquiry) or contract (delivering consulting or pilot work).

6. Data Retention

Analytics data is retained only as long as necessary for performance analysis and improvement. Contact and engagement data is retained for the duration of the commercial relationship and for a reasonable period afterwards in line with UK professional and tax record-keeping obligations.

7. Your Rights

• Access the data we hold about you
• Request correction or deletion
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with the Information Commissioner's Office (ICO)